Nipa Shah

Facebook for Business – Strategies for Making Social Media Marketing Work!

we know that Facebook is the most popular network and that over 500M users use it more than they collectively use Gmail, Google and Youtube. But what does that mean to you as a business owner? How will it benefit you? The question of Social Media Marke... Read >

Social Media Marketing Finesse

Social medial marketing today represents the biggest opportunity for businesses seeking to connect with customers and prospects online. Social networks are where businesses will find people who are networking and socializing and researching; almost laying... Read >

Social Capital – How does it matter

The internet and social media has redefined the way we connect, act and react. Our social capital is not a function of our online and offline networks. With online social media one can now connect with millions of people across the globe which was never p... Read >

Stay connected – Stay happy

Social networks are surprisingly powerful in the way they shape our lives. For most of us, the holiday season means connecting with friends and family and spending time with them. However, sometimes we are not able to keep in touch, not able to talk to th... Read >

Power of using some great twitter tools!

Without "tweeps" i.e. people on twitter, Twitter is nothing more than a blank page. A blank page - that doesn't do anything for you. So why not find some people on twitter and indulge in interesting conversations with them? Twitter is a where you can sh... Read >

Where’s Social Media (SM) headed?

Barack Obama started using social media and the marketing gurus went "Oh my God, he's a genius, now all we have to do is use his name to promote this and voila, clients will be lining up to buy social media marketing (SMM) services". Well, it didn't qui... Read >